airtel global presence

Overview

Snoop Summary for airtel.com

This is a free and comprehensive report about airtel.com. Airtel.com is hosted in India on a server with an IP address of 125.16.74.25, where INR is the local currency and the local language is English. Airtel.com is expected to earn an estimated $20 USD per day from advertising revenue. The sale of airtel.com would possibly be worth $14,509 USD. This figure is based on the daily revenue potential of the website over a 24 month period. Airtel.com is very popular with an estimated 6,969 daily unique visitors. This report was last updated 29th July, 2022.

About airtel.com

Site Preview:
Title:	airtel global presence
Description:
Keywords and Tags:	airtel, airtel bd recharge offer, airtel bd sim offer, airtel idoc, internet services, warid customer care number bangladesh
Related Terms:	airtel 345 recharge, airtel cheat, airtel faf code 2017, airtel fancy numbers, airtel free browsing, airtel next gen store, airtel office in usa, find my airtel sim number, is airtel gsm or cdma
Fav Icon:
Age:	Over 14 years old
Domain Created:	13th February, 2010
Domain Updated:	31st January, 2017
Domain Expires:	13th February, 2026

Review

Snoop Score

3/5 (Great!)

Valuation

$14,509 USD

Note: All valuation figures are estimates.

Popularity

High

Note: Popularity is estimated.

Rank, Reach and Authority

Alexa Rank:	60,827
Alexa Reach:
SEMrush Rank (US):	180,340
SEMrush Authority Score:	60
Moz Domain Authority:	0
Moz Page Authority:	0

Organic vs Paid (Google Ads)

	Organic	Paid
Keywords:	9,797	0
Traffic:	8,485	0
Cost:	$890 USD	$0 USD

Traffic

Visitors

Daily Visitors:	6,969
Monthly Visitors:	212,114
Yearly Visitors:	2,543,685

Note: All visitors figures are estimates.

Visitors By Country

Revenue

Daily Revenue:	$20 USD
Monthly Revenue:	$605 USD
Yearly Revenue:	$7,250 USD

Note: All revenue figures are estimates.

Revenue By Country

SEO

Backlinks Analysis (SEMrush)

Backlinks:	507,110
Referring Domains:	4,429
Referring IPs:	3,851

Airtel.com has 507,110 backlinks according to SEMrush. 96% of these backlinks are "dofollow" (follow) links which allow the flow of link equity to pass through, which may improve airtel.com's search engine rankings. Other links are treated as 'hints' by search engines and may also pass link equity, depending on what search engines decide in each case.

100% of airtel.com's backlinks are text and image links, which are ideal for SEO. Other backlink types may be unrecognized or ignored by search engines.

Top Ranking Keywords (US)

1

Keyword: airtel

Ranked Page: https://www.airtel.com/

2

Keyword: airtel bd sim offer

Ranked Page: https://www.bd.airtel.com/en/personal/prepaid-postpaid/prepaid/prepaid-new-sim-offer

3

Keyword: warid customer care number bangladesh

Ranked Page: https://www.bd.airtel.com/en/personal/roaming/inbound-roaming

4

Keyword: airtel bd recharge offer

Ranked Page: https://www.bd.airtel.com/en/personal/offers

5

Keyword: airtel idoc

Ranked Page: https://i-docnorth.airtel.com/i-DOC/logout.aspx

Domain Analysis

	Value	Length
Domain:	airtel.com	10
Domain Name:	airtel	6
Extension (TLD):	com	3

Expiry Check:

Page Speed Analysis

Average Load Time:	2.06 seconds
Load Time Comparison:	Faster than 40% of sites

Avg. (All Categories)

Performance

Accessibility

Best Practices

SEO

Progressive Web App

0–49 (Fail) 50–89 (Average) 90–100 (Pass)

URL: https://www.airtel.com/

Updated: 11th May, 2021

3.40 seconds

First Contentful Paint (FCP)

18%

51%

31%

0.00 seconds

First Input Delay (FID)

99%

1%

0%

Simulate loading on desktop

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for airtel.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

First Contentful Paint — 0.8 s
The time taken for the first image or text on the page to be rendered.

Time to Interactive — 0.8 s
The time taken for the page to become fully interactive.

Total Blocking Time — 0 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Cumulative Layout Shift — 0.001
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Other

First CPU Idle — 0.8 s
The time taken for the page's main thread to be quiet enough to handle input.

Max Potential First Input Delay — 40 ms
Users could experience a delay when interacting with the page.

First Meaningful Paint — 0.8 s
The time taken for the primary content of the page to be rendered.

Estimated Input Latency — 10 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive airtel.com as laggy when the latency is higher than 0.05 seconds.

Network Requests
Below is a list of network requests that were made during page load.

URL	Protocol	Start Time (Ms)	End Time (Ms)	Transfer Size (Bytes)	Resource Size (Bytes)	Status Code	MIME Type	Resource Type
http://airtel.com/	http/1.1	0	860.11499981396	256	0	301	text/html
http://www.airtel.com/	http/1.1	860.91299983673	1373.2139999047	295	0	301
https://www.airtel.com/	h2	1374.0199999884	3278.7899998948	5061	11505	200	text/html	Document
https://www.airtel.com/common/style.css	h2	3298.9659998566	3720.0479998719	1423	4797	200	text/css	Stylesheet
https://www.airtel.com/Scripts/swfobject_modified.js	h2	3299.2429998703	3723.7909999676	5732	21696	200	application/javascript	Script
https://s3.amazonaws.com/searchdiscovery-satellite-production/7f4f507b059aa0b92e47c370242bd176d12a111f/satelliteLib-ee9fa188e6c905c33df5c26f5843db7c7c178b3b.js	http/1.1	3299.751999788	3390.5799998902	1113	744	200	application/javascript	Script
https://www.adobe.com/images/shared/download_buttons/get_flash_player.gif	h2	3721.6959998477	3825.740999775	2087	1720	200	image/gif	Image
https://s.go-mpulse.net/boomerang/QTS83-A6PUQ-WYVS7-HTZNP-4SG6K	h2	3745.0779997744	3895.4209999647	51853	207040	200	application/javascript	Script
https://www.googletagmanager.com/gtm.js?id=GTM-L6QJ	h2	3747.1029998269	3793.4569998179	67019	289737	200	application/javascript	Script
https://www.airtel.com/common/world_map.png	h2	3750.50799991	4543.4139999561	10211	9870	200	image/png	Image
https://www.airtel.com/common/logo-bg.jpg	h2	3750.9889998473	4689.5669999067	4174	3833	200	image/jpeg	Image
https://www.airtel.com/common/Image-23.png	h2	3751.7539998516	4302.8669999912	259106	258762	200	image/png	Image
https://www.airtel.com/common/list1-icon.png	h2	3752.2449998651	4458.8009999134	538	200	200	image/png	Image
https://www.airtel.com/common/Image-16.png	h2	3752.6599999983	4053.6189998966	14292	13950	200	image/png	Image
https://www.airtel.com/common/Image-17.png	h2	3752.873999998	4093.110999791	5719	5378	200	image/png	Image
https://www.airtel.com/common/ronniabasicreg-webfont.woff	h2	3753.2789998222	4770.2769997995	29162	28808	200	application/font-woff	Font
https://www.googletagmanager.com/gtag/js?id=G-L722EHW79W&l=dataLayer&cx=c	h2	3852.2729999386	3882.8799999319	46873	120200	200	application/javascript	Script
https://www.google-analytics.com/g/collect?v=2&tid=G-L722EHW79W&gtm=2oe4s0&_p=1854163510&sr=800x600&ul=en-us&cid=425876843.1620719676&_s=1&dl=https%3A%2F%2Fwww.airtel.com%2F&dt=airtel%20global%20presence&sid=1620719675&sct=1&seg=0&en=page_view&_fv=1&_nsi=1&_ss=1		3929.7149998602	3936.2309998833	0	0	-1		Other
https://c.go-mpulse.net/api/config.json?key=QTS83-A6PUQ-WYVS7-HTZNP-4SG6K&d=www.airtel.com&t=5402399&v=1.632.0&if=&sl=0&si=mm2ozhpj6x9-qsxnb0&plugins=AK,ConfigOverride,Continuity,PageParams,IFrameDelay,AutoXHR,SPA,Angular,Backbone,Ember,History,RT,CrossDomain,BW,PaintTiming,NavigationTiming,ResourceTiming,Memory,CACHE_RELOAD,Errors,TPAnalytics,UserTiming,Akamai,LOGN&acao=&ak.ai=616536	http/1.1	3979.8169999849	4375.9649998974	878	1146	200	application/json	XHR
https://173e250e.akstat.io/		4831.4379998483	4833.8979999535	0	0	-1		Other

Show Details

Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.

Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.

Tasks
Below is a list of the top-level main thread tasks that executed during page load.

Start Time (Ms)	End Time (Ms)
3319.347	10.868
3334.59	5.401
3762.444	23.917
3786.382	20.962
3807.889	13.974
3847.986	21.618
3870.82	31.277
3931.406	39.919
3985.342	27.632
4808.265	25.445
4840.628	7.849
4860.258	9.004

Show Details

Diagnostics
Below is a collection of useful page vitals.
View Data

Metrics
Below is a collection of metrics.
View Data

Opportunities

Properly size images
Images can slow down the page's load time. Airtel.com should consider serving more appropriate-sized images.

Defer offscreen images
Time to Interactive can be slowed down by resources on the page. Airtel.com should consider lazy-loading offscreen and hidden images.

Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Airtel.com should consider minifying CSS files.

Minify JavaScript — Potential savings of 2 KiB
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Airtel.com should consider minifying JS files.

URL	Transfer Size (Bytes)	Potential Savings (Bytes)
https://www.airtel.com/Scripts/swfobject_modified.js	5732	2329

Show Details

Remove unused CSS
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Airtel.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.

Remove unused JavaScript — Potential savings of 49 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.

URL	Transfer Size (Bytes)	Potential Savings (Bytes)
https://s.go-mpulse.net/boomerang/QTS83-A6PUQ-WYVS7-HTZNP-4SG6K	51853	29279
https://www.googletagmanager.com/gtag/js?id=G-L722EHW79W&l=dataLayer&cx=c	46873	20787

Show Details

Efficiently encode images
Unoptimized images can consume more cellular data than what is necessary.

Serve images in next-gen formats — Potential savings of 261 KiB
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.

URL	Resource Size (Bytes)	Potential Savings (Bytes)
https://www.airtel.com/common/Image-23.png	258762	255464
https://www.airtel.com/common/Image-16.png	13950	11628

Show Details

Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.

Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.

Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Airtel.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.

Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.

Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.

Avoid serving legacy JavaScript to modern browsers
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.

Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.

URL	Potential Savings (Ms)
https://www.airtel.com/common/Image-23.png	0

Show Details

Diagnostics

Avoids enormous network payloads — Total size was 494 KiB
Large network payloads can cost users money and are linked to long load times.

URL	Transfer Size (Bytes)
https://www.airtel.com/common/Image-23.png	259106
https://www.googletagmanager.com/gtm.js?id=GTM-L6QJ	67019
https://s.go-mpulse.net/boomerang/QTS83-A6PUQ-WYVS7-HTZNP-4SG6K	51853
https://www.googletagmanager.com/gtag/js?id=G-L722EHW79W&l=dataLayer&cx=c	46873
https://www.airtel.com/common/ronniabasicreg-webfont.woff	29162
https://www.airtel.com/common/Image-16.png	14292
https://www.airtel.com/common/world_map.png	10211
https://www.airtel.com/Scripts/swfobject_modified.js	5732
https://www.airtel.com/common/Image-17.png	5719
https://www.airtel.com/	5061

Show Details

Avoids an excessive DOM size — 105 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.

Statistic	Element	Value
Total DOM Elements		105
Maximum DOM Depth	Get Adobe Flash player	11
Maximum Child Elements	Kenya Gabon Chad Tanzania Congo B Zambia Madagascar Uganda Seychelles Malawi Ni…	15

Show Details

Avoid chaining critical requests — 3 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Airtel.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.

JavaScript execution time — 0.1 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.

URL	Total CPU Time (Ms)	Script Evaluation (Ms)	Script Parse (Ms)
https://www.airtel.com/	88.676	29.727	2.963
https://www.googletagmanager.com/gtm.js?id=GTM-L6QJ	73.22	61.19	7.444
https://s.go-mpulse.net/boomerang/QTS83-A6PUQ-WYVS7-HTZNP-4SG6K	54.026	41.968	4.823

Show Details

Minimizes main-thread work — 0.3 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.

Category	Time Spent (Ms)
Script Evaluation	177.219
Other	52.354
Style & Layout	33.793
Script Parsing & Compilation	20.927
Rendering	12.966
Parse HTML & CSS	10.136

Show Details

Keep request counts low and transfer sizes small — 20 requests • 494 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.

Resource Type	Requests	Transfer Size (Bytes)
Total	20	505792
Image	7	296127
Script	5	172590
Font	1	29162
Document	1	5061
Other	5	1429
Stylesheet	1	1423
Media	0	0
Third-party	8	169823

Show Details

Minimize third-party usage — Third-party code blocked the main thread for 0 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.

Third-Party	Transfer Size (Bytes)	Main-Thread Blocking Time (Ms)
SHOW DETAILS	113892	0
SHOW DETAILS	52731	0
SHOW DETAILS	1113	0
SHOW DETAILS	0	0

Show Details

Lazy load third-party resources with facades
Consider replacing third-party embeds with a facade until they are required (use lazy loading).

Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.

Element
africa Kenya Gabon Chad Tanzania Congo B Zambia Madagascar Uganda Seychelles Ma…

Show Details

Avoid large layout shifts — 2 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.

Element	CLS Contribution
United kingdom United States of America Hongkong Japan France Singapore	0.00027428421329131
Get Adobe Flash player	0.00024434521203631

Show Details

Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.

Avoid long main-thread tasks
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.

Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.

Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Metrics

Largest Contentful Paint — 1.6 s
The timing of the largest text or image that is painted.

Opportunities

Eliminate render-blocking resources — Potential savings of 240 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Airtel.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.

URL	Transfer Size (Bytes)	Potential Savings (Ms)
https://s3.amazonaws.com/searchdiscovery-satellite-production/7f4f507b059aa0b92e47c370242bd176d12a111f/satelliteLib-ee9fa188e6c905c33df5c26f5843db7c7c178b3b.js	1113	230

Show Details

Avoid multiple page redirects — Potential savings of 380 ms
Redirects can cause additional delays before the page can begin loading. Airtel.com should avoid multiple or unnecessary page redirects.

URL	Time Spent (Ms)
http://airtel.com/	190
http://www.airtel.com/	190
https://www.airtel.com/	0

Show Details

Diagnostics

Serve static assets with an efficient cache policy — 12 resources found
Airtel.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.

URL	Cache TTL (Ms)	Transfer Size (Bytes)
https://s3.amazonaws.com/searchdiscovery-satellite-production/7f4f507b059aa0b92e47c370242bd176d12a111f/satelliteLib-ee9fa188e6c905c33df5c26f5843db7c7c178b3b.js	0	1113
https://www.adobe.com/images/shared/download_buttons/get_flash_player.gif	84000	2087
https://www.airtel.com/Scripts/swfobject_modified.js	18827000	5732
https://www.airtel.com/common/style.css	62997000	1423
https://www.airtel.com/common/ronniabasicreg-webfont.woff	125382000	29162
https://www.airtel.com/common/Image-16.png	327389000	14292
https://www.airtel.com/common/Image-17.png	327450000	5719
https://www.airtel.com/common/world_map.png	336931000	10211
https://www.airtel.com/common/list1-icon.png	371410000	538
https://www.airtel.com/common/logo-bg.jpg	511540000	4174
https://www.airtel.com/common/Image-23.png	522159000	259106
https://s.go-mpulse.net/boomerang/QTS83-A6PUQ-WYVS7-HTZNP-4SG6K	604800000	51853

Show Details

Metrics

Speed Index — 3.0 s
The time taken for the page contents to be visibly populated.

Opportunities

Reduce initial server response time — Root document took 1,910 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.

URL	Time Spent (Ms)
https://www.airtel.com/	1905.767

Show Details

Diagnostics

Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.

URL	Potential Savings (Ms)
https://www.airtel.com/common/ronniabasicreg-webfont.woff	1016.9979999773

Show Details

Avoid `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.

Source
SHOW DETAILS

Show Details

Image elements do not have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.

URL	Failing Elements
https://www.adobe.com/images/shared/download_buttons/get_flash_player.gif	Get Adobe Flash player

Show Details

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of airtel.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.

The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.

`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.

No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.

`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.

`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.

`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.

ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.

ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.

ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.

`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.

Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.

`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.

`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.

ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.

ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.

ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.

`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.

`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.

ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.

No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.

`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.

Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.

`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.

Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.

Links have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.

Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.

Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.

List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.

Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.

`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.

`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.

`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Airtel.com may provide assistance to deaf or hearing-impaired users with captions on videos.

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.

Failing Elements
© airtel India 2013, All Rights Reserved

Show Details

Navigation

Heading elements are not in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.

Failing Elements
africa
Content on this page requires a newer version of Adobe Flash Player.

Show Details

Internationalization and localization

`<html>` element does not have a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.

Failing Elements
html

Show Details

Names and labels

`<object>` elements do not have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Failing Elements
Content on this page requires a newer version of Adobe Flash Player.
Content on this page requires a newer version of Adobe Flash Player.

Show Details

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.

Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.

Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.

The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.

User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.

Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.

Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.

Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.

Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.

HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that airtel.com should incorporate. This includes practices such as protecting pages with HTTPS.

Passing (13)
Failing (5)

Audits

Links to cross-origin destinations are safe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.

Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.

Avoids front-end JavaScript libraries with known security vulnerabilities
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.

Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.

Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.

Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Avoids `unload` event listeners
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.

Avoids Application Cache
Application cache is deprecated and is no longer recommended.

Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.

Name	Version
SWFObject
boomerang.js	1.632.0

Show Details

Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.

Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.

Audits

Does not use HTTPS — 3 insecure requests found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.

Insecure URL	Request Resolution
http://airtel.com/	Allowed
http://www.airtel.com/	Allowed
http://www.adobe.com/images/shared/download_buttons/get_flash_player.gif	Automatically upgraded to HTTPS

Show Details

Audits

Page lacks the HTML doctype, thus triggering quirks-mode
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.

Charset declaration is missing or occurs too late in the HTML
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Browser errors were logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.

Source	Description
SHOW DETAILS	ReferenceError: _satellite is not defined at https://www.airtel.com/:173:36

Show Details

Issues were logged in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.

Issue type
Mixed content

Show Details

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for airtel.com. This includes optimizations such as providing meta data.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.

Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.

Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.

Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.

Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.

Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.

Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.

robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Mobile Friendly

Document uses legible font sizes
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.

Tap targets are sized appropriately
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Mobile Friendly

Does not have a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of airtel.com on mobile screens.

Crawling and Indexing

Links are not crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.

Uncrawlable Link
Kenya
Gabon
Chad
Tanzania
Congo B
Zambia
Madagascar
Uganda
Seychelles
Malawi
Nigeria
DRC
Africa HQ
Niger
Rwanda
United States of America
Hongkong
Japan
France
Singapore

Show Details

Content Best Practices

Document uses plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Element source
Content on this page requires a newer version of Adobe Flash Player.
Content on this page requires a newer version of Adobe Flash Player.

Show Details

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of airtel.com. This includes details about web app manifests.

Installable

Web app manifest or service worker do not meet the installability requirements — 1 reason
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.

Failure reason
No manifest was fetched

Show Details

PWA Optimized

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.

Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data

Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data

Does not have a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of airtel.com on mobile screens.

Does not provide a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.

Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.

Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.

Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.

Avg. (All Categories)

Performance

Accessibility

Best Practices

SEO

Progressive Web App

0–49 (Fail) 50–89 (Average) 90–100 (Pass)

URL: https://www.airtel.com

Updated: 11th May, 2021

1.85 seconds

First Contentful Paint (FCP)

36%

53%

11%

0.24 seconds

First Input Delay (FID)

8%

87%

5%

Simulate loading on mobile

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for airtel.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Total Blocking Time — 170 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Cumulative Layout Shift — 0
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Other

Max Potential First Input Delay — 120 ms
Users could experience a delay when interacting with the page.

Estimated Input Latency — 20 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive airtel.com as laggy when the latency is higher than 0.05 seconds.

Network Requests
Below is a list of network requests that were made during page load.

URL	Protocol	Start Time (Ms)	End Time (Ms)	Transfer Size (Bytes)	Resource Size (Bytes)	Status Code	MIME Type	Resource Type
http://airtel.com/	http/1.1	0	853.50099999778	256	0	301	text/html
http://www.airtel.com/	http/1.1	854.14599999785	1005.9849999961	296	0	301
https://www.airtel.com/	h2	1006.6059999954	2006.9629999998	5202	11550	200	text/html	Document
https://www.airtel.com/common/style.css	h2	2027.8809999945	2133.7619999977	1422	4797	200	text/css	Stylesheet
https://www.airtel.com/Scripts/swfobject_modified.js	h2	2028.2709999956	2097.3159999994	5733	21696	200	application/javascript	Script
https://s3.amazonaws.com/searchdiscovery-satellite-production/7f4f507b059aa0b92e47c370242bd176d12a111f/satelliteLib-ee9fa188e6c905c33df5c26f5843db7c7c178b3b.js	http/1.1	2029.0269999969	2178.0309999958	1113	744	200	application/javascript	Script
https://www.adobe.com/images/shared/download_buttons/get_flash_player.gif	h2	2135.838999995	2193.5779999985	2088	1720	200	image/gif	Image
http://airtel.com/M-airtelcom/index.html	http/1.1	2143.3319999996	2446.6689999972	266	0	301	text/html
http://www.airtel.com/M-airtelcom/index.html	http/1.1	2447.1659999981	2512.3989999993	317	0	301
https://www.airtel.com/M-airtelcom/index.html	h2	2513.1279999987	3518.0149999942	4199	8452	200	text/html	Document
https://www.airtel.com/M-airtelcom/common/ronniabasicreg-webfont.woff	h2	3526.5959999961	3873.0139999971	29162	28808	200	application/font-woff	Font
https://www.airtel.com/M-airtelcom/common/style.css	h2	3531.5530000007	3675.2909999996	1170	2767	200	text/css	Stylesheet
https://s3.amazonaws.com/searchdiscovery-satellite-production/7f4f507b059aa0b92e47c370242bd176d12a111f/satelliteLib-ee9fa188e6c905c33df5c26f5843db7c7c178b3b.js	http/1.1	3531.836999995	3678.4359999947	1113	744	200	application/javascript	Script
https://www.airtel.com/M-airtelcom/common/img.gif	h2	3679.9329999994	4104.6459999998	63482	63140	200	image/gif	Image
https://s.go-mpulse.net/boomerang/QTS83-A6PUQ-WYVS7-HTZNP-4SG6K	h2	3692.237999996	3723.3169999963	51853	207040	200	application/javascript	Script
https://www.googletagmanager.com/gtm.js?id=GTM-L6QJ	h2	3694.8039999988	3743.8789999942	67019	289737	200	application/javascript	Script
https://www.airtel.com/M-airtelcom/common/world_map.png	h2	3696.2219999987	4066.3249999998	10211	9870	200	image/png	Image
https://www.airtel.com/M-airtelcom/common/logo-bg.jpg	h2	3696.4559999979	4002.0089999962	4174	3833	200	image/jpeg	Image
https://www.airtel.com/M-airtelcom/common/Image-23.png	h2	3696.6790000006	4570.4819999955	259106	258762	200	image/png	Image
https://www.airtel.com/M-airtelcom/common/list1-icon.png	h2	3697.0609999989	4018.5299999939	538	200	200	image/png	Image
https://www.airtel.com/M-airtelcom/common/Image-16.png	h2	3697.5199999943	4199.443999998	181513	181169	200	image/png	Image
https://c.go-mpulse.net/api/config.json?key=QTS83-A6PUQ-WYVS7-HTZNP-4SG6K&d=www.airtel.com&t=5402399&v=1.632.0&if=&sl=0&si=ot5v0jv4asl-qsxnbo&plugins=AK,ConfigOverride,Continuity,PageParams,IFrameDelay,AutoXHR,SPA,Angular,Backbone,Ember,History,RT,CrossDomain,BW,PaintTiming,NavigationTiming,ResourceTiming,Memory,CACHE_RELOAD,Errors,TPAnalytics,UserTiming,Akamai,LOGN&acao=&ak.ai=616536	http/1.1	3756.0209999938	4151.7889999959	876	1146	200	application/json	XHR
https://www.googletagmanager.com/gtag/js?id=G-L722EHW79W&l=dataLayer&cx=c	h2	3794.0600000002	3808.4139999992	46873	120200	200	application/javascript	Script
https://stats.g.doubleclick.net/dc.js	h2	3796.6019999949	3800.5379999959	17723	46068	200	text/javascript	Script
https://www.google-analytics.com/g/collect?v=2&tid=G-L722EHW79W&gtm=2oe4s0&_p=1685550857&sr=360x640&ul=en-us&cid=1319131993.1620719700&_s=1&dl=https%3A%2F%2Fwww.airtel.com%2FM-airtelcom%2Findex.html&dt=airtel%20global%20presence&sid=1620719699&sct=1&seg=0&en=page_view&_fv=1&_nsi=1&_ss=1		3874.4499999957	3879.9779999972	0	0	-1		Other
https://173e2516.akstat.io/		4595.2009999965	4601.5509999997	0	0	-1		Other

Show Details

Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.

Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.

Tasks
Below is a list of the top-level main thread tasks that executed during page load.

Start Time (Ms)	End Time (Ms)
2042.973	8.979
2167.891	5.24
3552.914	8.401
3711.898	15.516
3727.433	12.715
3766.2	18.509
3796.636	16.389
3813.462	29.325
3848.802	30.615
3884.185	25.411
4605.041	13.269
4622.325	5.788
4628.369	5.356

Show Details

Diagnostics
Below is a collection of useful page vitals.
View Data

Metrics
Below is a collection of metrics.
View Data

Opportunities

Properly size images
Images can slow down the page's load time. Airtel.com should consider serving more appropriate-sized images.

Defer offscreen images
Time to Interactive can be slowed down by resources on the page. Airtel.com should consider lazy-loading offscreen and hidden images.

Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Airtel.com should consider minifying CSS files.

Minify JavaScript
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Airtel.com should consider minifying JS files.

Remove unused CSS
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Airtel.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.

Efficiently encode images
Unoptimized images can consume more cellular data than what is necessary.

Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.

Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.

Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.

Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.

Avoid serving legacy JavaScript to modern browsers
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.

Diagnostics

Avoids enormous network payloads — Total size was 738 KiB
Large network payloads can cost users money and are linked to long load times.

URL	Transfer Size (Bytes)
https://www.airtel.com/M-airtelcom/common/Image-23.png	259106
https://www.airtel.com/M-airtelcom/common/Image-16.png	181513
https://www.googletagmanager.com/gtm.js?id=GTM-L6QJ	67019
https://www.airtel.com/M-airtelcom/common/img.gif	63482
https://s.go-mpulse.net/boomerang/QTS83-A6PUQ-WYVS7-HTZNP-4SG6K	51853
https://www.googletagmanager.com/gtag/js?id=G-L722EHW79W&l=dataLayer&cx=c	46873
https://www.airtel.com/M-airtelcom/common/ronniabasicreg-webfont.woff	29162
https://stats.g.doubleclick.net/dc.js	17723
https://www.airtel.com/M-airtelcom/common/world_map.png	10211
https://www.airtel.com/Scripts/swfobject_modified.js	5733

Show Details

Avoids an excessive DOM size — 61 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.

Statistic	Element	Value
Total DOM Elements		61
Maximum DOM Depth	Kenya	7
Maximum Child Elements	Kenya Gabon Chad Tanzania Congo B Zambia Madagascar Uganda Seychelles Malawi Ni…	15

Show Details

Avoid chaining critical requests — 5 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Airtel.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.

JavaScript execution time — 0.7 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.

URL	Total CPU Time (Ms)	Script Evaluation (Ms)	Script Parse (Ms)
https://www.googletagmanager.com/gtm.js?id=GTM-L6QJ	253.916	208.512	27.532
https://www.airtel.com/M-airtelcom/index.html	202.268	48.612	9.68
https://s.go-mpulse.net/boomerang/QTS83-A6PUQ-WYVS7-HTZNP-4SG6K	136.296	109.232	15.992
Unattributable	124.828	3.944	0.572
https://stats.g.doubleclick.net/dc.js	122.46	115.344	5.22
https://www.googletagmanager.com/gtag/js?id=G-L722EHW79W&l=dataLayer&cx=c	106.744	90.712	11.908
https://www.airtel.com/M-airtelcom/index.html#	60.604	42.516	4.336

Show Details

Minimizes main-thread work — 1.1 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.

Category	Time Spent (Ms)
Script Evaluation	640.488
Other	217.86
Script Parsing & Compilation	82.744
Style & Layout	59.796
Parse HTML & CSS	30.68
Rendering	25.072
Garbage Collection	4.564

Show Details

Keep request counts low and transfer sizes small — 26 requests • 738 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.

Resource Type	Requests	Transfer Size (Bytes)
Total	26	755705
Image	7	521112
Script	7	191427
Font	1	29162
Document	2	9401
Stylesheet	2	2592
Other	7	2011
Media	0	0
Third-party	10	188658

Show Details

Minimize third-party usage — Third-party code blocked the main thread for 160 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.

Third-Party	Transfer Size (Bytes)	Main-Thread Blocking Time (Ms)
SHOW DETAILS	113892	92.712
SHOW DETAILS	17723	64.988
SHOW DETAILS	52729	1.852
SHOW DETAILS	2226	0
SHOW DETAILS	0	0

Show Details

Lazy load third-party resources with facades
Consider replacing third-party embeds with a facade until they are required (use lazy loading).

Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.

Element
img

Show Details

Avoid large layout shifts
Below is a list of all DOM elements that contribute to the CLS of the page.

Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.

Avoid long main-thread tasks — 7 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.

URL	Start Time (Ms)	Duration (Ms)
https://stats.g.doubleclick.net/dc.js	5705	122
https://www.googletagmanager.com/gtm.js?id=GTM-L6QJ	4508	117
https://www.googletagmanager.com/gtag/js?id=G-L722EHW79W&l=dataLayer&cx=c	5525	102
https://s.go-mpulse.net/boomerang/QTS83-A6PUQ-WYVS7-HTZNP-4SG6K	4292	74
https://www.googletagmanager.com/gtm.js?id=GTM-L6QJ	4442	66
https://s3.amazonaws.com/searchdiscovery-satellite-production/7f4f507b059aa0b92e47c370242bd176d12a111f/satelliteLib-ee9fa188e6c905c33df5c26f5843db7c7c178b3b.js	2700	62
https://www.googletagmanager.com/gtm.js?id=GTM-L6QJ	5627	53

Show Details

Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.

Image elements have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.

Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Metrics

First Contentful Paint — 2.8 s
The time taken for the first image or text on the page to be rendered.

Speed Index — 4.4 s
The time taken for the page contents to be visibly populated.

Time to Interactive — 5.6 s
The time taken for the page to become fully interactive.

Other

First CPU Idle — 5.4 s
The time taken for the page's main thread to be quiet enough to handle input.

First Meaningful Paint — 2.8 s
The time taken for the primary content of the page to be rendered.

First Contentful Paint (3G) — 5312 ms
The time taken for the first image or text on the page to be rendered while on a 3G network.

Opportunities

Eliminate render-blocking resources — Potential savings of 240 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Airtel.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.

URL	Transfer Size (Bytes)	Potential Savings (Ms)
https://s3.amazonaws.com/searchdiscovery-satellite-production/7f4f507b059aa0b92e47c370242bd176d12a111f/satelliteLib-ee9fa188e6c905c33df5c26f5843db7c7c178b3b.js	1113	180

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Remove unused JavaScript — Potential savings of 49 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.

URL	Transfer Size (Bytes)	Potential Savings (Bytes)
https://s.go-mpulse.net/boomerang/QTS83-A6PUQ-WYVS7-HTZNP-4SG6K	51853	29123
https://www.googletagmanager.com/gtag/js?id=G-L722EHW79W&l=dataLayer&cx=c	46873	20787

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Preload key requests — Potential savings of 510 ms
Key requests can be preloaded by using '<link rel=preload>'. Airtel.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.

URL	Potential Savings (Ms)
https://www.airtel.com/M-airtelcom/common/style.css	510

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Preload Largest Contentful Paint image — Potential savings of 360 ms
It is recommended to preload images used by LCP elements, to improve LCP time.

URL	Potential Savings (Ms)
https://www.airtel.com/M-airtelcom/common/img.gif	360

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Metrics

Largest Contentful Paint — 5.8 s
The timing of the largest text or image that is painted.

Opportunities

Serve images in next-gen formats — Potential savings of 424 KiB
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.

URL	Resource Size (Bytes)	Potential Savings (Bytes)
https://www.airtel.com/M-airtelcom/common/Image-23.png	258762	255464
https://www.airtel.com/M-airtelcom/common/Image-16.png	181169	178691

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Reduce initial server response time — Root document took 1,010 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.

URL	Time Spent (Ms)
https://www.airtel.com/M-airtelcom/index.html	1005.885

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Avoid multiple page redirects — Potential savings of 2,340 ms
Redirects can cause additional delays before the page can begin loading. Airtel.com should avoid multiple or unnecessary page redirects.

URL	Time Spent (Ms)
http://airtel.com/	630
http://www.airtel.com/	630
https://www.airtel.com/	480
http://airtel.com/M-airtelcom/index.html	180
http://www.airtel.com/M-airtelcom/index.html	420
https://www.airtel.com/M-airtelcom/index.html	0

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Diagnostics

Serve static assets with an efficient cache policy — 15 resources found
Airtel.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.

URL	Cache TTL (Ms)	Transfer Size (Bytes)
https://s3.amazonaws.com/searchdiscovery-satellite-production/7f4f507b059aa0b92e47c370242bd176d12a111f/satelliteLib-ee9fa188e6c905c33df5c26f5843db7c7c178b3b.js	0	1113
https://s3.amazonaws.com/searchdiscovery-satellite-production/7f4f507b059aa0b92e47c370242bd176d12a111f/satelliteLib-ee9fa188e6c905c33df5c26f5843db7c7c178b3b.js	0	1113
https://www.adobe.com/images/shared/download_buttons/get_flash_player.gif	854000	2088
https://stats.g.doubleclick.net/dc.js	7200000	17723
https://www.airtel.com/Scripts/swfobject_modified.js	18884000	5733
https://www.airtel.com/common/style.css	62994000	1422
https://www.airtel.com/M-airtelcom/common/style.css	86355000	1170
https://www.airtel.com/M-airtelcom/common/img.gif	123775000	63482
https://www.airtel.com/M-airtelcom/common/Image-23.png	179398000	259106
https://www.airtel.com/M-airtelcom/common/list1-icon.png	203399000	538
https://www.airtel.com/M-airtelcom/common/logo-bg.jpg	229441000	4174
https://www.airtel.com/M-airtelcom/common/world_map.png	318015000	10211
https://www.airtel.com/M-airtelcom/common/Image-16.png	347026000	181513
https://www.airtel.com/M-airtelcom/common/ronniabasicreg-webfont.woff	574099000	29162
https://s.go-mpulse.net/boomerang/QTS83-A6PUQ-WYVS7-HTZNP-4SG6K	604800000	51853

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Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.

URL	Potential Savings (Ms)
https://www.airtel.com/M-airtelcom/common/ronniabasicreg-webfont.woff	346.41800000099

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Avoid `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.

Source
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